Privacy Policy

Please find below the statutory information on data protection. We ask you to read this privacy notice care- fully.

This privacy notice describes how we process personal data which you provide to us as part of your participation in the study within the Online Community and on this website. This privacy statement applies exclusively to the website
The statement does not apply to other websites, services or products which are performed or provided by ourselves or third parties.

Who is the controller?

Kantar as data controller is responsible for processing your data within this community. Our contact details are as follows:

Kantar GmbH
Landsberger Str. 284
80687 München/Deutschland    

Tel.: +49–89–5600-0


What is the purpose of the online Community?

The aim and purpose of our online Community is for members of the Community and purchasers concerned to share and exchange opinions and experience and discuss potential brand, product and communication ideas.

For this purpose, we will provide information e.g. on planned product launches, communication tools or marketing activities on the website and discuss them with you in the website forums.

We and Mercedes-Benz AG will analyze your feedback on this Online-Community and compare it with information from other users.

Please note, that our client Mercedes-Benz AG takes part in the Online Community and have full access and admin rights, in order to directly discuss with you and other members of the community and to create surveys at short notice. Mercedes-Benz therefore can see your posts and other content provided by you within the Community.

Email invitations to new surveys and discussions

We will from time to time send you invitations to your registered email address asking you to participate in new surveys or discussions within the Online Community. These will cover planned product launches, communication tools or marketing activities from Mercedes-Benz.

Analyzing your feedback and final report

We will collect your information and feedback, analyze it and compare it with information from other users. The final reports however, which we prepare for Mercedes-Benz will be anonymized. The final results of the analysis will be used in marketing and product decisions of Mercedes-Benz.

What are personal data within our Community?
This means for example your name, your email address, your telephone number or postal address but also your individual contributions to the Community, in short all information which identify you personally.

Why and on what legal basis was I contacted?
We have contacted you because you have either given Mercedes-Benz AG your consent to this or you have otherwise found out about us and have completed our registration process.

Will my data be treated confidentially?

Of course! Protection of your privacy is a matter of particular concern to Kantar. We will, therefore, treat your information with the utmost confidentiality and only as you wish. This means: your data will only be collected, processed or used to the extent you have permitted us to do so e.g. by accepting the terms of use or by explicit enquiry on our part. Furthermore, you have control over which data you wish to disclose or would prefer to keep private.

Kantar GmbH works according to the EU General Data Protection Regulation and all other data protection provisions.

Do I have to participate in the online Community?

Participating in our online Community is, of course, always voluntary. You will not suffer any disadvantages by not participating.
Regardless of whether you participate or not, you can object at any time to the future collection, processing or use of your personal data. If you wish to object, simply send an e-mail to:

Specific information on this website and the use of cookies

Collection of General Information when this website is used

When you access this website, general information is automatically collected. This information includes, for example, the type of web browser, the operating system used, the domain name of your Internet service provider and similar information. This information is technically required in order to correctly deliver the content you have requested from websites and is mandatory when using the Internet. Furthermore, the collection of such data is technically required to ensure stability and security.

Anonymous information of this kind is statistically evaluated by us in order to optimize our Internet presence and the technology behind it. This information is also used to avert threats in the event of attacks on our in- formation technology systems and to provide law enforcement authorities with the information necessary to prosecute criminals in the event of a cyber-attack.

Use of Cookies

Similar to many other websites, we also use "cookies". Cookies are small text files that are transferred from a website server to your hard drive. This automatically provides us with certain data such as the IP address,the web browser used, the operating system and information about your computer and your connection to the Internet.

Cookies cannot be used to start programs or to transmit viruses to a computer. We use the information con- tained in cookies to help you navigate and display our websites correctly. In addition, they serve to make our website more user-friendly and effective.

Under no circumstances will the data we collect be passed on to third parties or linked to personal data with- out your consent.

You can also view our website without cookies. Web browsers are regularly set to accept cookies. You can deactivate the use of cookies at any time via the settings of your web browser. The help functions of your web browser will show you how to change these settings. Please note that some functions of our website may not function or only function to a limited extent if you have deactivated the use of cookies.

Please see this list to understand which cookies we are storing:

All cookies used are technically necessary cookies which are necessary for providing the community.

Cookie-Name Purpose Persistence Type
SESS[Unique ID] This cookie allows logging in and remembering which contact forms you have submitted. This cookie is essential for site functionality and the user experience. 30 days Functional cookie
Drupal.visitor.login_history Drupal sets this cookie to track user login behavior 1 year Functional cookie
Drupal.tableDrag.showWeight, has_js Drupal sets these cookies to store user interface preferences. 1 year Functional cookie
AuthTicket The current forum user's authentication ticket, which is set during sign-in and persists until sign- off.. Session 1st party functional
ClientTimezoneOffset Displays UTC times as localized times. 1 year 1st party functional
Email The current forum user's email address, which is set during sign-in and persists until sign-off. Session 1st party functional
ForumsAuth Authenticates users who access a forum. 1 year 1st party functional
KeepMeLoggedIn Persists the forum session by keeping users signed in. 1 Jahr 1st party functional
surveySelectedThemeId Remembers the last viewed theme for Sparq 3 survey responding. Session 1st party functional
VisionCritical.GmtTimezoneOffset Time zone offset, used to set session for responding. Session 1st party functional
VisionCritical.PreviewPreference Remembers last preview preference, desktop or mobile. 1 year 1st party functional
__cfduid Cloudflare cookie used to identify clients behind shared IP. 1 year

3rd party functional

Note: To avoid log in errors, ensure third-party cookies are enabled in your browser

_pmx Used to distinguish users and sessions for internal metrics. These are product metrics used to drive report features for email open rates and user inter- actions with the Hub. 1 year 1st party functional
_pmxb Used to determine new sessions/visits for internal metrics. These are product metrics used to drive report features for email open rates and user inter- actions with the Hub. Session 1st party functional
_pmxz Stores the campaign that explains how the user reached the site. These are product metrics used to drive report features for email open rates and user interactions with the Hub. Session 1st party functional
_pmxr Stores the traffic source (referrer) that explains how the user reached the site. These are product metrics used to drive report features for email open rates and user interactions with the Hub. Session 1st party functional
jwt Used to track authenticated sessions. Session 1st party functional
cookie_consent Remembers users who agree to allow cookies to store information on their device. 1 year 1st party functional
JS mechanism. No cookie. New Relic call backs. New Relic is used in Sparq 1 to aide with UI performance measurement. All data is presented in aggregate and no PII (and no IP addresses) are collected.    


Who receives my data apart from Kantar GmbH?

Within the community your comments and posts as well as the user name that you have chosen will be visible to the other members of the community. Among these members are employees of our client Mercedes Benz AG who are observing and involved in the discussions.

When conducting our studies and providing our community we use service providers, which process personal data on our behalf. In particular we work with service providers which carry out the interviewing process or evaluate the interviews and with software providers. In addition we rely on providers which work for us in the course of our general business operations and administration, e.g. providers for our IT-infrastructure.

We have entered into data processing agreements with all our service providers in accordance with Art. 28 of the European General Data Protection Regulation. The service providers are hereby obliged to strictly follow instructions with regard to their data processing activities on our behalf. Where we send data outside the European Economic Area, we obtain suitable guarantees in order to guarantee the level of protection provided for by the European General Data Protection Regulation.

The vouchers will be sent by Kantar's service provider, Airpoints Inc. D.B.A. Perks, to whom we will pass on the winners' e-mail addresses. In this case the data will be processed in the USA, i.e. outside the European Union or the European Economic Area. In order to guarantee an appropriate level of data protection outside the EU, Kantar has concluded the so-called EU Standard Contractual Clauses with the service provider.

You may have become aware of our community through a recruitment service provider (e.g. a panel of which you are a member). In this case, the recruitment service provider has invited you to register on our community. We will provide the recruitment service provider with feedback on your participation in the entry questionnaire and any registrations made on our community. The legal basis for the disclosure of the personal data required for this purpose is our legitimate interest in possibly compensating the recruitment service provider depending on the number of successful registrations in our Community. Furthermore, the comparison is necessary to ensure the quality of the recruitment and to prevent misuse (e.g. multiple registrations).

The purpose of this Online Community is to provide anonymized contents of the discussions and surveys as part of our final report(s) to our clients and to the public. This could mean, that we use selected comments, statements and discussion posts and quote them in documents, reports and other media.

How long will my data be stored?

Your personal data will be processed for the above-mentioned purpose as long as the online Community is in operation and as long as you have not asserted a right to erasure.

As required by legal regulations and the standards DIN-ISO 27001, ISO 9001, ISO 20252, backups are performed and archived for our electronic systems. These are stored securely for a specified period of time and protected against unauthorized access. After expiry of the storage periods, this data is finally deleted and the storage media destroyed.

What are my rights with respect to my personal data?

You can assert the following rights vis-à-vis Kantar: right of access, right to rectification, right to erasure, (“right to be forgotten”), right to restriction of processing, right to data portability, Right to object.

You also have a right to lodge a complaint with a supervisory authority on data protection. You can lodge your complaint both with the supervisory authority in the federal Land where you reside or work and with the supervisory authority competent for the controller in the respective federal Land.

Whom can I contact if I have questions?

You can contact the data protection officer of Kantar GmbH regarding all questions of data protection at: or Tel.: +49 (0)89 5600 1176

If you have any questions concerning the community, please do not hesitate to contact the team at


Last updated: August 2020