Privacy Policy

Please find below the statutory information on data protection. We ask you to read this privacy notice carefully.


This privacy notice describes how we process personal data which you provide to us as part of your participation in the study within the Online Community and on this website. This privacy statement applies exclusively to the website
The statement does not apply to other websites, services or products which are performed or provided by ourselves or third parties.


Who is the controller?

Kantar as data controller is responsible for processing your data within this community. Our contact details are as follows:

Kantar GmbH
Landsberger Str. 284
80687 München/Deutschland      

Phone: +49–89–5600-0


What is the purpose of the online Community?

  • The aim and purpose of our online Community is for members of the Community and purchasers concerned to share and exchange opinions and experience and discuss potential brand, product and communication ideas.
    For this purpose, we will provide information e.g. on planned product launches, communication tools or marketing activities on the website and discuss them with you in the website forums.
  • We will from time to time send you invitations to your registered email address asking you to participate in new surveys or discussions within the Online Community. These will cover planned product launches, communication tools or marketing activities from Mercedes-Benz.
  • We will collect your information and feedback, analyze it and compare it with information from other users. The final reports however, which we prepare for Mercedes-Benz will be anonymized. The final results of the analysis will be used in marketing and product decisions of Mercedes-Benz.

What are personal data within our Community?

This means for example your name, your email address, your telephone number or postal address but also your individual contributions to the Community, in short, all information which identify you personally.
If you are located in California personal data also includes any information relating to a specific household.

Why and on what legal basis was I contacted?

We have contacted you because you have either given Mercedes-Benz AG your consent to this or you have otherwise found out about us and have completed our registration process.


Will my data be treated confidentially?

Of course! Protection of your privacy is a matter of particular concern to Kantar. We will, therefore, treat your information with the utmost confidentiality and only as you wish. This means: your data will only be collected, processed or used to the extent you have permitted us to do so e.g. by accepting the terms of use or by explicit enquiry on our part. Furthermore, you have control over which data you wish to disclose or would prefer to keep private.

Kantar GmbH works according to the EU General Data Protection Regulation and all other data protection provisions.


Do I have to participate in the online Community?

Participating in our online Community is, of course, always voluntary. You will not suffer any disadvantages by not participating.

Regardless of whether you participate or not, you can object at any time to the future collection, processing or use of your personal data. If you wish to object, simply send an e-mail to:


Children data collection

You must have attained the age of majority in the province, state or country in which you reside.


Sources of data:

Sources of your data are:

  • All information that you provide us directly in connection with your participation within our online Community
  • The information collected on the website (e.g. through the use of cookies) as outlined in the chapter below


Specific information on this website and the use of cookies

Collection of General Information when this website is used

When you access this website, general information is automatically collected. This information includes, for example, the type of web browser, the operating system used, the domain name of your Internet service pro- vider and similar information. This information is technically required in order to correctly deliver the content you have requested from websites and is mandatory when using the Internet. Furthermore, the collection of such data is technically required to ensure stability and security.

Anonymous information of this kind is statistically evaluated by us in order to optimize our Internet presence and the technology behind it. This information is also used to avert threats in the event of attacks on our in- formation technology systems and to provide law enforcement authorities with the information necessary to prosecute criminals in the event of a cyber-attack.

Use of Cookies

Similar to many other websites, we also use "cookies". Cookies are small text files that are transferred from a website server to your hard drive. This automatically provides us with certain data such as the IP address, the web browser used, the operating system and information about your computer and your connection to the Internet.

Cookies cannot be used to start programs or to transmit viruses to a computer. We use the information con- tained in cookies to help you navigate and display our websites correctly. In addition, they serve to make our website more user-friendly and effective.

Under no circumstances will the data we collect be passed on to third parties or linked to personal data with- out your consent.

You can also view our website without cookies. Web browsers are regularly set to accept cookies. You can deactivate the use of cookies at any time via the settings of your web browser. The help functions of your web browser will show you how to change these settings. Please note that some functions of our website may not function or only function to a limited extent if you have deactivated the use of cookies.

Please see this list to understand which cookies we are storing:

All cookies used are technically necessary cookies which are necessary for providing the community.


Cookie Name







SESS[Unique ID]

This cookie allows logging in and remembering which contact forms you have submitted. This cookie is essential for site functionality and the user experience.

30 days

Functional Cookie


Drupal sets this cookie to track user login behavior

1 year

Functional Cookie

Drupal.tableDrag.showWeight, has_js

Drupal sets these cookies to store user interface preferences.

1 year

Functional Cookie

Hash SessionID

This cookie is placed when you start a survey session on the same browser where you are working on another one.

Length of session

Functional Cookie


The purpose is to save surveys that have not been completed after a certain period of time.

Up to 1 year

Functional Cookie


This cookie is used for tracking clients connecting to Qualtrics using TLS1.0. Qualtrics is working to deprecate TLS1.0 in the future.

1 year

Functional Cookie

SIte History Session

This Cookie tracks the URL of the Web page that the user visited

Length of session

Functional Cookie


Helps to detect malicious visitors to the website and minimizes blocking legitimate users. It is necessary for security features.
The _cfduid cookie collects and anonymizes End User IP addresses using a one-way hash of certain values so they cannot be personally identified. addresses using a one-way hash of certain values so they cannot be personally identified.

1 year

Functional Cookie


Who receives my data apart from Kantar GmbH?

Within the community your comments and posts as well as the username that you have chosen will be visible to the other members of the community. Among these members are employees of our client Mercedes-Benz AG who are observing and involved in the discussions.

Please note, that our client Mercedes-Benz AG takes part in the Online Community and has full access and admin rights, in order to directly discuss with you and other members of the community and to create surveys at short notice. Mercedes-Benz therefore can see your posts and other content provided by you within the Community.

When conducting our studies and providing our community we use service providers, which process personal data on our behalf. In particular we work with service providers which carry out the interviewing process or evaluate the interviews and with software providers. In addition we rely on providers which work for us in the course of our general business operations and administration, e.g. providers for our IT-infrastructure.

We have entered into data processing agreements with all our service providers in accordance with Art. 28 of the European General Data Protection Regulation. The service providers are hereby obliged to strictly follow instructions with regard to their data processing activities on our behalf. Where we send data outside the European Economic Area, we obtain suitable guarantees in order to guarantee the level of protection provided for by the European General Data Protection Regulation.

The incentive voucher will be sent by Kantar's service provider, Airpoints Inc. D.B.A. Perks, to whom we will pass on the winners' e-mail addresses. In this case the data will be processed in the USA, i.e. outside the European Union or the European Economic Area. In order to guarantee an appropriate level of data protection outside the EU, Kantar has concluded the so-called EU Standard Contractual Clauses with the service provider.

You may have become aware of our community through a recruitment service provider (e.g. a panel of which you are a member). In this case, the recruitment service provider has invited you to register on our community. We will provide the recruitment service provider with feedback on your participation in the entry questionnaire and any registrations made on our community. The legal basis for the disclosure of the personal data required for this purpose is our legitimate interest in possibly compensating the recruitment service provider depending on the number of successful registrations in our Community. Furthermore, the comparison is necessary to ensure the quality of the recruitment and to prevent misuse (e.g. multiple registrations).


The purpose of this Online Community is to provide anonymized contents of the discussions and surveys as part of our final report(s) to our clients and to the public. This could mean, that we use selected comments, statements and discussion posts and quote them in documents, reports and other media.

We do not sell any of your personal data.  


How long will my data be stored?

Your personal data will be processed for the above-mentioned purpose as long as the online Community is in operation and as long as you have not asserted a right to erasure.

As required by legal regulations and the standards DIN-ISO 27001, ISO 9001, ISO 20252, backups are performed and archived for our electronic systems. These are stored securely for a specified period and protected against unauthorized access. After expiry of the storage periods, this data is finally deleted and the storage media destroyed.


What are my rights with respect to my personal data?

You can assert the following rights vis-à-vis Kantar: right of access, right to rectification, right to erasure, (“right to be forgotten”), right to restriction of processing, right to data portability, Right to object.

You also have a right to lodge a complaint with a supervisory authority on data protection. You can lodge your complaint both with the supervisory authority in the federal Land where you reside or work and with the supervisory authority competent for the controller in the respective federal Land.

If you are located in California, you have furthermore the right to not be discriminated against for exercising any of the rights available to you under applicable data protection laws.

If necessary, we will notify any other parties such as our suppliers or service providers to whom we have transferred your personal data of any changes that we make when you make a request.


Whom can I contact if I have questions?

You can contact the data protection officer of Kantar GmbH regarding all questions of data protection at:

Kantar GmbH
Landsberger Str. 284
80687 München/Deutschland
Phone: +49–89–5600-0

When you make a request you should indicate the divison of Kantar in which you are making the request (and, for example, your panelist ID or other identifier). If you contact us using an email address or contact details for which we do not hold a record of, you will also need to provide a copy of a valid government issued or official  identification (such as drivers license or passport).

If you have any questions concerning the community, please do not hesitate to contact the team at


Notification of Material Changes:

We keep our privacy policy under regular review and it may be amended from time to time. We will always have the most up-to-date policy on this web page. We will record when the policy was last revised.


Date created: 10/20/2020

Last revised: 10/20/2020